Three pieces across three mediums. Organic social, a long-form email nurture sequence, and a campaign ad with an interactive quiz and landing page.
Treadway Events & EntertainmenT: LinkedIn Video
Selling corporate events to CMOs on LinkedIn and a landing page The B2B instinct is to lead with jargon and assume the reader is a corporate zombie. I decided to lead with fun. Because the fastest way to get a CMO to book an event is to show them one they'd want to attend.
I also wrote the copy for this interactive quiz you can test out.
Adrian: LinkedIn & Social
Social posts for Adrian, an upfitting company that's been turning empty vehicles into trade-ready workhorses since 1953. A voice I interpreted to be folksy, rugged and sincere with a little grit. A personal favorite of mine to write for.
3DXTech: Email Nurture Sequence
A"damage-control" email sequence with over $20,000 in sales. The original v1 product had some complaints. The client wanted to fall on their sword to promote the upgrade. After doing some research, it turned out the reviewers didn't hate it; they just weren't excited about it. That distinction informed a tone that was honest about the upgrade without trashing what came before.
The rest of the work, and cat pics, live on the full site.